In this section you can find the evaluation of our public awareness campaign ahead of the 2017 UK general election.
On 8 June 2017, people went to the polls for a UK general election, a little over seven weeks after it was announced by the Prime Minister.
Our campaign aimed to encourage anyone not already registered to do so by the deadline, so they would be able to vote. We had a particular focus on targeting under-registered groups: recent home movers, students, 18- to 34-year olds, UK citizens living overseas and armed forces personnel. View our report on the December 2015 electoral registers for more information.
The unscheduled nature of the election meant that we had a shorter lead-in time than has been the case for other recent UK general elections. Our campaign strategy therefore focused on the following four strands:
- use bought media proven to be effective at driving action
- work with social media partners to capitalise on the reach of their platforms
- generate earned PR coverage at key milestones
- provide resources and advice to facilitate support from partner organisations, including central and local government, charities and NGOs
Our target was to add 601,500 people to the register in Great Britain and 4,600 in Northern Ireland. We exceeded these targets with 958,000 additions in Great Britain and 12,800 in Northern Ireland.