Campaign material and campaigning on polling day

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Imprints

Imprints

All printed campaign material must include an imprint. An imprint states who is promoting it and who they’re promoting it for.

Digital campaign material in England, Wales and Northern Ireland does not require an imprint.

In Scotland, ‘paid for’ and ‘unpaid’ digital election campaign material must also have an imprint.

Find out more about imprints

Campaign material

Other laws relating to published material also apply to campaign material.

Under the Representation of the People Act 1983, campaign material must not contain comments that are defamatory. This means they should not contain a false statement about the personal character or conduct of another candidate.

Under the Public Order Act 1986, it is an offence to publish or distribute threatening, abusive or insulting material that is intended to stir up racial hatred or which is likely to stir up racial hatred.

If you have a concern that campaign material has broken either of these rules, you should contact the police.

Political materials

You might see political materials, such as posts on social media, all year round. We don’t regulate the content of political material.

Last updated: 5 May 2022

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