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Introduction

Hopefully we’ve shed some light on online political advertising and pointed you to organisations that can help if you have concerns. 

But knowing what is and isn’t allowed is just the beginning. Now it’s down to you to decide whether you’re persuaded by a particular ad. Does it reinforce or contradict your views on a certain subject? Do you think it pays attention to the detail, or does it overly simplify complex issues? Does the ad you’ve seen given you a good sense of a party’s or campaigner’s policy position?

One way to answer these questions is to speak to family, friends, and work mates to find out what they think about an online political ad. Then, if you have time you can do more research. Read party manifestos, listen to campaigners, ask direct questions. And you can also see what fact checkers have to say. The more informed you are, the more you can be sure whether an online political ad is presenting the issues fairly.

Last updated: 12 March 2021
Next review: 11 March 2022

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