Did you know that your online shopping habits can affect which political ads you see?
Online political ads, know them like they know you
Political parties and campaigners use a variety of communication methods to engage with voters. These methods have developed over time, as technology has advanced – from doorstep canvassing to town hall hustings, from party political TV broadcasts to large scale advertising campaigns, from telephone to email marketing campaigns.
The growth of the internet and social media provide political parties and campaigners with new ways of getting messages to voters. Just like commercial companies using the latest online marketing techniques to sell products and services, political campaigners are using personal information and sophisticated data analytics techniques to target voters.
- Greater London Authority election
- Local elections
- Mayoral elections
- Northern Ireland Assembly election
- Police and Crime Commissioner elections
- Scottish Parliament election
- Senedd Cymru/Welsh Parliament election
- UK Parliamentary general election
- UK wide