Your data and the targeting of online political ads

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Introduction

Did you know that your online shopping habits can affect which political ads you see?

Online political ads, know them like they know you

Political parties and campaigners use a variety of communication methods to engage with voters. These methods have developed over time, as technology has advanced – from doorstep canvassing to town hall hustings, from party political TV broadcasts to large scale advertising campaigns, from telephone to email marketing campaigns. 

The growth of the internet and social media provide political parties and campaigners with new ways of getting messages to voters. Just like commercial companies using the latest online marketing techniques to sell products and services, political campaigners are using personal information and sophisticated data analytics techniques to target voters.

Last updated: 12 March 2021
Next review: 11 March 2022

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