Statutory guidance on imprints for non-party campaigners at Scottish Parliamentary and council elections

The following types of material do not need to carry an imprint because they are specifically exempted:

• Material, other than an advert, published on a website or app which is primarily for journalism
• Certain shared material which still includes the original imprint. See Sharing and republishing material for more details

Material published on a website or app which is primarily for journalism

Material, other than an advert, which is published on a website or mobile app whose primary purpose (or one of whose primary purposes) is journalism does not need to include an imprint. This exemption does not apply to adverts, regardless of whether the platform has been paid to publish the advert or not.

Websites or apps which have journalism as one of their primary purposes can include for example:

• Online newspapers or news channels
• Newspaper apps
• Online radio stations