Guidance for Candidates and Agents at local government elections in England

You must:

• Use imprints on all your printed and digital election material.1 See our guidance on using imprints for more information.
• Comply with planning rules relating to advertising hoardings and large banners2 – you should ask the relevant local authority for advice.
• Make sure that outdoor posters are removed promptly after the election – you must do this within two weeks of the election.

You should:

• Consider how to make your campaign accessible to all voters - for example disabled voters or voters whose first language isn't English, may need campaign material provided in a particular format. You may want to make contact with disability groups in your local area for advice.

You must not:

• Produce material that looks like the poll cards sent to voters.3
• Pay people to display your adverts (unless they display adverts as part of their normal business).4