Guidance for Police Area Returning Officers administering a Police and Crime Commissioner election in England and Wales

The election address must:1

• be submitted to you by the deadline you have published and in the prescribed form
• contain a statement to the effect that it has been prepared by the candidate’s election agent
• give the name and address of the election agent 
• be completed in English or Welsh
• be submitted in electronic form unless you are satisfied that there is good reason for it being submitted in hard copy form 
• specify the candidate’s name
• contain matter relating to the PCC election only
• comply with the formatting requirements specified in the prescribed form
• comply with such other requirements the Minister may specify with a view to facilitating its inclusion on the website 
• be capable of being produced in hard copy form

The election address must not:2

• contain any advertising material (other than material promoting the candidate as a candidate at the PCC election)
• contain any material referring to any other candidate for election at the PCC election
• contain any material appearing to you to be included with a view to commercial gain
• contain any material appearing to you to be indecent, obscene or offensive
• contain any material appearing to you to be such that its publication or distribution would be likely to amount to the commission of an offence
• exceed the 300 word limit specified in the prescribed form (the agent’s statement, name and address count towards the 300 word limit)

The election agent may:3

• when submitting an election address also submit a translation into Welsh or English (as the case may be) which is a complete and accurate translation (this translation is not subject to the 300 word limit)
• include a photograph of the candidate as long as it shows no other person than the candidate and does not contravene the list above of material that the address must not contain
• include a representation of the registered emblem, or (as the case may be) one of the emblems, of a registered political party, if the election address is prepared on behalf of an authorised party candidate 
• where an election address is prepared on behalf of an authorised party candidate, contain a registered description or, if the candidate is authorised by two or more parties, a registered joint description