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What is election material?

Election material is published material that can reasonably be regarded as intended to influence voters to vote for or against one or more political parties or a category of candidates at certain elections.

For political parties, this will include printed material such as leaflets and adverts that promote the party, its candidates or its policies, or criticise other parties, at an election.

For imprints on digital material such as social media posts, please see our statutory guidance on digital imprints.

Last updated: 20 August 2025