Commenting on the launch of the digital imprints consultation by the UK Government, a spokesperson for the Electoral Commission said:
“This is a welcome opportunity to deliver real change for voters and provide them with a better understanding of who is trying to reach them online.
“The use of digital tools for election and referendum campaigning is extensive, and we know that many voters are increasingly concerned about truth, transparency and the targeting of political advertisements.
“We have recommended extending imprint requirements to digital election and referendum material so we look forward to considering the Government’s proposals and the opportunity to deliver real benefits for voters, parties and campaigners.”
For more information contact the Electoral Commission press office on 020 7271 0704, out of office hours 07789 920 414 or email@example.com