Example 1: how to approach valuing services a party is given
A party is approached by an individual who offers the party free use of their property as the venue for a dinner and auction event. The party confirms that the individual is a permissible donor before accepting the offer.
The party should identify similar venues that are available to hire for comparable events. The party may wish to limit its comparison to other venues in the same area.
The party identifies three similar venues that are available to hire and uses the advertised rates to determine the approximate commercial value of the property’s use.
Example 2: how to approach valuing services a party sells
A party is approached by another organisation for advice on how to run effective political campaigns. The registered party decides to charge the organisation for this service.
In the first instance, the party should identify exact or similar suppliers of such services in the market. If the party is unable to identify a comparable supplier or service of this kind, it should identify an appropriate alternative available in the market.
The party identifies some suppliers who provide consultancy services on running successful political campaigns.
The party identifies three companies who offer these types of services to determine the estimated commercial value for the purposes of PPERA. As the service the party is providing is exclusive, because their experience of election campaigning is not widely available on the market, it may be appropriate for the party to use a higher end market valuation in this instance.
The next three sections provides guidance on how to value and report donations received through crowdfunding, auction prizes and sponsorship.