Public attitudes to how political parties are funded

We commissioned Nesta’s Centre for Collective Intelligence and the New Citizen Project to conduct research exploring public attitudes to and understanding of the UK's political finance system.

Previous research has shown that the public have strong negative attitudes to the transparency of the system of political finance.

Through a deliberative process, the research aimed to answer the question: “How might the way we regulate political party funding help build public trust in our political system?".  

We wanted to understand what rules matter most to people and what trade-offs they are willing to accept when thinking about changes.  

Nine deliberative polling workshops, with 72 UK adults, were held online between 3rd-13th February 2026:  

  • four groups were made up of adults (18+) living in England
  • one group was made up of adults in Northern Ireland
  • one group was made up of adults in Scotland
  • two groups were made up of adults in Wales (with one session conducted in Welsh).
  • the final group was made up of 16-17 year olds from across the UK  

The workshops lasted for 3.5 hours, with two short breaks.

All workshops were delivered through the Centre for Collective Intelligence’s digital platform Zeitgeist, using a structured approach known as deliberative polling.  This method allows for the collection of quantitative and qualitative data from individuals and groups throughout a discussion, helping to track how opinions change over time.

Full details of the methodology are available in the report.