You have a duty to take such steps as you think appropriate to encourage the participation of electors in your area in the electoral process. In doing this, you must have regard to any guidance issued by the Electoral Commission.1
Throughout the year you should work to identify people who are not registered and encourage them to register. You should also have specific plans to carry out registration activity in advance of scheduled elections or referendums.
You should have a public engagement strategy and registration plan which sets out your approach to identifying and targeting potential new electors.