Running electoral registration - Scotland Share on Email Print this page Print full guidance You are in the Your public engagement strategy and registration plan section Running electoral registration - Scotland Your public engagement strategy and registration plan What should my public engagement strategy include? What should my public engagement strategy include? Your strategy should include: how you will identify and engage with potential target audiences (including hard to reach groups) details of the communication channels you will use to engage residents how you are going to work with internal and external partners to reach target audiences how you will raise awareness through advertising and the media how you will measure the success of your strategy Last updated: 6 October 2020 Book traversal links for What should my public engagement strategy include? Your public engagement strategy and registration plan Identifying potential target audiences for public engagement