As part of the mayoral booklet, you should provide information to voters which may include information about the office of the Mayor and the London Assembly, the system of voting, how to vote (i.e. how to mark the ballot papers) and any other information that may encourage electoral participation. The information to voters included in the booklet must be agreed with the Commission.1
Further information on the production of the booklet and the required content is included in our guidance.
In order to effectively communicate information to electors you should consider who you want to reach through your awareness activity and the method of communication to be used. You should also take into account any national registration campaign being carried out by the Electoral Commission and seek to co-ordinate activity across London with the national activity as appropriate.
You should ensure that all outgoing communications provide appropriate contact details to allow anyone to respond and obtain further information. You should consider what contact details are most appropriate in each case, working with CROs and their staff as required.
The public may also proactively make enquiries and you need to consider how a consistent approach to addressing such enquires can be achieved. You could, for example, consider developing agreed responses to FAQs for front line staff, so voters receive consistent messages across Greater London