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Ballot paper design

Ballot paper numbers

Ballot paper numbers should run consecutively, but do not have to start at ‘1’. Ballot paper numbers should be unique, and should not be reused, for example the polling station, postal vote and tendered ballot papers should all be numbered differently. 

Form of the reverse of the ballot paper

The form of the reverse of the ballot paper is prescribed and you must ensure that the required information is included on the ballot paper reverse in the specified format.1 There is no provision to put any hatching or other marks on the back of the ballot paper. 

Unique identifying mark (UIM)

The unique identifying mark can be made up of letters and numbers and could be a repeat of the ballot paper number with the addition of a prefix or a suffix. The unique identifying mark can instead be, but does not have to be, a barcode. It is important to remember that the unique identifying mark is not the same as the official mark. 

The unique identifying mark:2  

  • should be unique for each ballot paper
  • can be re-used at the next poll
  • must be printed on the back of the ballot paper

Combined authority and combined county authority mayoral elections

The CARO/CCARO may advise or direct you on the form of the unique identifying mark.3

Continued

The official mark

The official mark is a security mark that must be added to the ballot paper.4
 
The official mark: 

  • can be the same for all ballot papers at an election or different official marks can be used for different purposes at the same election, for example one for postal votes and another for polling station ballot papers5
  • cannot be re-used for five years at an election to the same local government area6

The mark should be distinctive. It could be a printed emblem or mark or a special printing device such as a watermark. It could also be a perforation added at the time of issue of the ballot paper if stamping instruments are used to create a perforating official mark.  

The mark should be capable of being seen on the front of the ballot paper without having to turn the ballot paper over.

Combined authority and county authority mayoral elections

The CARO/CCARO may advise or direct you to use a particular official mark, or require that it contain specific features.7 As with local government elections, the official mark at combined authority/combined county authority mayoral election cannot be re-used for five years at an election to the same combined authority/combined county authority area.8   

Ballot paper colour

Ballot paper colour

The colour of ballot papers is not prescribed and is for you to determine. 

Tendered ballot papers are required by law to be a different colour from the ordinary ballot papers.9 Tendered ballot papers at combined polls may be the same colour for each poll.

In deciding on the ballot paper colour you should take into account accessibility issues relating to colour and contrast. Where polls are combined, the colours of the ballot papers for each poll must be different.

See our 'Making your mark’ good practice design guidance for more information on choosing ballot paper colours. 

Combined authority and combined county authority mayoral elections

While the colour of the ballot paper at a combined authority or combined county authority mayoral election is not prescribed, the CARO/CCARO may advise or direct you to use a particular colour for the combined authority/combined county authority mayoral election ballot paper.10  

Last updated: 14 March 2024