We want every UK voter to know who is paying to target them online during elections and referendums.

The amount of money spent on digital advertising is increasing with every election. But electoral law was written long before campaigning went digital.

We’re working with the UK’s governments, other regulators and social media companies to make sure campaigning online is transparent and truthful.

The new requirements for campaigners to include digital imprints on campaign material online is a positive step, but more needs to be done.