An imprint is included on printed election material to show who is responsible for publishing the material.
An imprint must include the name and address of the person or organisation who has published the material. If they have published it on someone else’s behalf, the imprint also needs to include that person or organisation’s name and address.
Printed material must also include the name and address of the printer.
What printed material needs an imprint
All printed election material needs an imprint, including newspaper and billboard advertising.
How to report a missing imprint
If the election material is promoting a political party, or if the material is about a political issue, we are responsible for enforcing the imprint rules. Report it to us by emailing firstname.lastname@example.org.
If the election material is promoting a particular candidate, the police are responsible and you should contact your local police.
If you are a campaigner, you can find out more about imprints in our guidance.