Print imprints: Non-party campaigners at UK Parliamentary elections and elections in England, Wales and Northern Ireland

What is election material?

There are two types of non-party campaigns: local campaigns and general campaigns.

For local campaigns, election material is published material such as leaflets and adverts that can be reasonably regarded as intended to promote or procure the election of a candidate at an election.

We provide advice and guidance on the rules for local campaigns but we do not enforce them.

Decisions on the investigation and prosecution of imprint offences on election material in local campaigns are a matter for the police and the prosecution services, and any allegations of non-compliance should be made to the police.

For general campaigns, election material is published material such as leaflets, adverts and websites that can reasonably be regarded as intended to influence voters to vote for or against:

  • one or more political parties
  • political parties or candidates that support or do not support particular policies
  • other categories of candidates, for example, candidates who went to a state school, or independent candidates (who are not standing in the name of a political party)

We regulate compliance with the rules for imprints on election material in general campaigns.

There are general rules on election material, and other campaign activity, undertaken by non-party campaigners in the run-up to certain elections that may also apply to you. These rules cover spending limits, donations and reporting. You can read more in our guidance for non-party campaigners

Last updated: 31 October 2023