Political campaigning is where political parties, candidates and campaigners try to persuade you to vote for them. They normally do this by talking about their policies. You might notice it most in the run up to elections, but campaigning can take place all year round.
Campaigning is an important and useful part of helping you choose who to vote for.
In higher profile elections, such as Northern Ireland Assembly or UK Parliament elections, the larger political parties can spend a lot of money on their campaigns. They have big teams working for them to make sure they reach voters in the best way possible.
Although campaigning is mostly done by election candidates, political parties, and their teams, you might see other groups campaigning for a political party or candidate. This could be because the group cares about a single issue, such as climate change or the NHS, which they know is a key policy for a particular party or candidate. They want a certain candidate or party to be elected, because of their policy on this issue, so they support them in different ways.
Campaigning can be a range of things. You might have seen posters on lampposts. Or maybe you’ve noticed leaflets being posted to your home or handed out in the street.
But there are lots of other types of campaigning which you’ll see in your area and around the country.