Campaign material and campaigning on polling day

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Some campaign material must include an imprint by law. Imprints state who is responsible for publishing campaign material and who they’re promoting it for. Imprints help you understand who is trying to influence you with campaign material.

Find out more about imprints

Laws and requirements

Other laws relating to published material also apply to campaign material.

Under the Representation of the People Act 1983, campaign material must not contain comments that are defamatory. This means they should not contain a false statement about the personal character or conduct of another candidate.

Under the Public Order Act 1986, it is an offence to publish or distribute threatening, abusive or insulting material that is intended to stir up racial hatred or which is likely to stir up racial hatred.

If you have a concern that campaign material has broken either of these rules, you should contact the police.

What’s not in the law

There is nothing in law that requires a party to include their logo on campaign material. 

There is also no requirement in law to specify what colours or branding a party needs to use in their material.

Political materials

We don’t regulate the content of election or campaign material. If you have concerns or complaints about the content of printed or online election or campaign material, you should contact the political party or candidate who published it.

You might see political materials, such as posts on social media, all year round. We don’t regulate the content of political material.

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