New legislation has come into force in Scotland, covering digital election campaign material about parties and campaigners.
This means that both ‘paid for’ and 'unpaid' digital election campaign material must be clearly labelled with information about who is promoting it.
This legislation applies to all parties and campaigners at the May 2021 Scottish Parliament election.
UK and Welsh governments
Some of the election law-making powers are held separately by the UK, Scottish and Welsh governments. We have been working with them all as they think about how to regulate digital campaigning.
The UK government ran consultation on new rules that it wants to apply to digital election campaign material in England and Northern Ireland, and nationwide during UK Parliamentary general elections. Read our response to the consultation
We are working with the Welsh government as it considers what approach to take.
We will publish further updates about these developments when they are available.
Social media companies
We also meet with social media companies regularly to discuss how election advertising can be made more transparent on their platforms. Facebook, Google and Snapchat have launched libraries of political ads in the UK.
We used those libraries to monitor who was running election adverts during the 2019 UK Parliamentary general election.
We made recommendations about election advertising on social media and digital platforms in our reports after the election. Read our UK Parliamentary general election report