We want every UK voter to know who is paying to target them online during elections and referendums.


The amount of money spent on digital advertising is increasing with every election. But electoral law was written long before campaigning went digital.

While it must be clear who paid for printed election campaign advertising, no law covers these ads online.

We’re working with the UK’s governments and social media companies on their plans to make it clear to voters who is campaigning to influence them online.