Our vision and values

To achieve our vision, we have four values that guide our decision-making, approach, and our interactions with partners, stakeholders, and voters.

Including everyone

We are committed to removing barriers in the electoral system, and lead by example. We put voters first and aim to be accessible to all.

Expert impact

We’re independent and politically impartial, using data to advise, inform, and drive progress. We provide clear insight that supports decision-making.

Open and engaging

We instil trust through our clear communication and our approachable and passionate people. Responsible, proportionate and fair, our words are backed by action.

Connected in ambition

We are a team player, supporting and working with others to deliver the best for voters and candidates. We are proactive and constructive with those we regulate.