Guidance for Candidates and Agents at UK Parliamentary general elections in Great Britain

Spending to promote the candidate and party

Sometimes spending by parties promotes both the party and the candidate. In these cases, this spending may be reportable by the candidate and count towards the candidate's spending limit rather than the party’s.

To assess whether spending is reportable by the candidate you must first assess whether it promotes the candidate.

What is spending to promote the candidate?

If an activity is aimed at voters in the electoral area in which the candidate is standing to promote or secure the election of that candidate, then it is spending to promote the candidate.

For example, activity promoting a party will be regarded as promoting a candidate whenever the item either:

  • identifies the specific candidate
  • identifies the specific electoral area in which the candidate is standing

Where material is distributed across a number of electoral areas, you will need to apportion the costs of the activity.

Where material:

  • features a candidate
  • is distributed across a wider area than just the specific electoral area in which that candidate is standing

a proportion of the cost of that material will be regarded as used for the purposes of the candidate’s election.

The proportion that will be regarded as used for the purposes of the candidate’s election is the cost of distribution in that candidate’s specific electoral area.

If you are in any doubt as to whether spending is or will be candidate or party spending, you should contact us.

For more information on political party campaign spending, see our guidance on party campaign spending.

Please see Splitting spending for further information on apportioning spending.

Last updated: 7 December 2023