Material published on a website or app which is primarily for journalism
Material, other than an advert, which is published on a website or mobile app whose primary purpose (or one of whose primary purposes) is journalism does not need to include an imprint. This exemption does not apply to adverts, regardless of whether the platform has been paid to publish the advert or not.
Websites or apps which have journalism as one of their primary purposes can include for example:
Online newspapers or news channels
Newspaper apps
Online radio stations
Print newspapers and periodicals
Material published as a part of the editorial content of a print newspaper or periodical does not need to include an imprint.
Adverts in print newspapers and periodicals must include an imprint if they are election material.
Organic digital material – unregistered individual campaigners
If you are an individual non-party campaigner who is not registered with the Electoral Commission, then you do not need to include an imprint on any organic digital material you publish on your own behalf.
Unregistered individuals who only publish material on their own behalf will only need to include an imprint on paid adverts.