| Print full guidance

What sort of material requires an imprint?

Printed material

Non-party campaigners at Scottish Parliamentary elections or council elections in Scotland must include an imprint on any printed election material.

This requirement applies to all non-party campaigners.

Digital material – paid adverts

If you have paid for the material to be published as an advert, then it must have an imprint if it is ‘political material’. 

This requirement applies to anyone publishing political material as a paid advert.

Digital material – organic material

If you have not paid for the material to be published as an advert – for example, you just posted it on your own social media – then it is 'organic material'. 

The imprint requirements for organic digital material apply differently to individuals and organisations.

Non-party campaigners at Scottish Parliamentary elections or council elections in Scotland must include an imprint on any organic election material.

This requirement applies to:

  • all registered non-party campaigners
  • all non-party campaigners that are organisations

Individual non-party campaigners who are not registered with the Electoral Commission do not need to include an imprint on organic material.

Exemptions

There are also exceptions for some kinds of material under the Elections Act. This guidance refers to these as exemptions.

Flowchart showing what material needs an imprint as explained in the text on this page.

 

 

Last updated: 20 August 2025