Case study 3: Fracking
An environmental campaigner ran a series of campaigns on fracking during the regulated period for the general election.
The first campaign was an action day where a number of events took place across an area where fracking applications were under consideration by the council.
The second campaign aimed to get candidates to sign a pledge against fracking. The campaigner’s website had an interactive map of the UK, with each constituency showing which of its candidates had signed the pledge. There was also a running total for how many candidates from each party had signed the pledge. Other material promoted the website, asked candidates to sign the pledge, and asked voters to write to their candidates to ask them to sign.