Referendum material is material that wholly or mainly relates to a PPERA referendum, and which is published during the referendum period.
This means that in the rules for organic material, referendum material only relates to a referendum that is being held – unlike in the rules for paid adverts, which can also apply to material concerned with referendums that may not happen.
A PPERA referendum is a referendum held under Part 7 of the Political Parties, Elections and Referendums Act 2000, including:
a UK-wide referendum
a referendum held in one or more of England, Scotland, Wales or Northern Ireland (but not including a Senedd referendum)
The rules for organic material do not apply to material relating to any other type of referendum, for example:
Senedd referendum
local government referendum
local authority governance referendum
local poll
council tax increases referendum
parish poll
Neighbourhood Planning referendum
Organic digital material that is referendum material and is published by or on behalf of a relevant entity must include an imprint.