Party spending and pre-poll donations and loans: UK Parliamentary general election

Promoting a candidate

Activity promoting your party will be regarded as promoting a candidate1 whenever the activity either:

  • identifies the specific candidate 
  • identifies the specific electoral area in which the candidate is standing 
     

examples of promoting a candidate

Example A

A political party produces a letter that sets out the party’s policies and in the final lines it asks voters to vote for a specific candidate in that electoral area. Since the candidate is identifiable, the letter is to be regarded as distributed for the purposes of the candidate’s election.

Example B

A political party produces an advert that sets out the party’s policies and asks voters to vote for the party in that electoral area. Although the advert does not name the candidate, it identifies the electoral area. Therefore, the advert is to be regarded as distributed for the purposes of the party’s candidate’s election.

Example C

A political party produces a letter that sets out the party’s policies and encourages voters to vote for the party. Although the letter is addressed to a household in an electoral area, the letter itself does not identify the candidate or the electoral area. This is not to be regarded as used for the purposes of the candidate’s election. This is just party spending.

Example D

A political party holds a public campaign event. Party figures promote the party at the event. They also spend 25% of the event promoting the local party candidate. That 25% of the event is to be regarded as used for the purposes of the candidate’s election.

Link to examples

There are more examples on this topic in our guidance for candidates at UK Parliamentary general elections in Great Britain and in Northern Ireland

Last updated: 10 June 2024