Running electoral registration - Scotland

Raising awareness using advertising and media

Raising awareness using advertising and media

Public awareness activity, such as advertising and working with the media, is an important part of public engagement. As ERO, you have a general duty to promote participation and you will need to undertake advertising of your own as far as is possible. 

Your public engagement strategy should ensure that your public awareness raising activity is co-ordinated to take place at key points during the canvass and in the period leading up to scheduled polls and should document any planned use of:

  • local authority newsletters
  • website
  • bus shelters
  • poster sites or notice boards
  • social media
  • media relations tools
Last updated: 6 October 2020