Running electoral registration - Scotland

Ensuring communication materials are accessible and impactful

Ensuring communication materials are accessible and impactful

When producing communication materials you should ensure that they emphasise key messages and have a layout that supports clarity and impact. Clear and concise writing has a much higher chance of reaching as many people as possible and ensures the recipient will understand what they need to do.

Communications that provide information in the way the reader wants to receive it are more likely to have greater impact.

You should identify whether there is someone in your local authority who has expertise in writing for the public, plain English or website accessibility, or if possible staff could undertake relevant training.

Not everyone will understand the communications and may need further help or reassurance, so contact details of where the reader can get help should be included.

For further information, see our factsheet on producing accessible communications.

Last updated: 10 August 2021