This test looks at whether in our opinion a party identity mark would be likely to lead a voter either to vote in a way they did not intend (e.g. for a party other than their preferred party) or to otherwise mark the ballot paper in a way which was not their intention.
We cannot register an identity mark if, in the Commission’s opinion, it is likely to result in a voter believing they are voting for an organisation that is not the party they intend to vote for.
We therefore recommend that prior to your application you undertake a search of the internet to see if there are any existing groups or organisations which have a name or logo which is the same as, or similar to, the identity marks that you want to apply to register. These groups may be campaigning groups, registered charities or other well-known organisations.