If an acronym or abbreviation is not well-known or widely-used in everyday language, it will not normally be permitted for you to use as your party identity mark. This is because in our opinion, most voters will not know the meaning, and are therefore likely to be misled.
Examples of well-known acronyms used in common language include ‘UK’, ‘GB’ and ‘NHS’. We will consider certain well-known and widely-used acronyms such as these as one word.
If in our opinion an acronym is not well-known and widely-used, the words it is intended to represent must be spelled out and written in lower case or in sentence case. The acronym can then be added next to this, and each word, including the acronym will count towards the overall six-word limit.
Words within a party identity mark can have initial capital letters. Words that are not acronyms should not be in all capital letters. If you apply to register an identity mark containing fully capitalised words that are not acronyms, we will consider that identity mark instead as though those words had initial capital letters instead (e.g. ‘PARTY OF THE OAK’ would be considered as ‘Party Of The Oak’).