When certain campaign material is published, it must contain specific details to show who is responsible for publishing it.
These details are known as an ‘imprint’. The imprint helps to ensure there is transparency for voters about who is campaigning.
Unlike a political party, where a lot of their material is likely to require an imprint, if you are a non-party campaigner that campaigns on an issue, you may find that only some of your material requires an imprint. You should consider whether an imprint is required for each piece of material, according to the facts.
Imprints are important for transparency in campaigning. It is therefore good practice to include an imprint on all material that relates to Scottish Parliament elections and council elections in Scotland, even if the material does not need to include one by law.
If a campaigner includes an imprint on their material, that does not mean that the material requires one by law. The campaigner may well simply be including one to aid transparency.