Guidance for Candidates and Agents at Scottish Parliament elections

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Campaign publicity dos and don’ts

You must:

  • Use imprints on all your printed1 and digital2 election material. You should ensure the imprint is clear and visible. See our guidance on using imprints for more information.
  • Comply with planning rules relating to advertising hoardings and large banners. Where a campaign covers more than one local council area you should ask all relevant councils for advice to understand how any rules may differ in each area
  • Make sure that outdoor posters are removed promptly after the election. You must do this within two weeks of the election.3  

You should:  

  • Consider how to make your campaign accessible to all voters – for example disabled voters, or voters whose first language isn't English. You may want to make contact with disability groups in your local area for advice.

You must not:

  • Produce material that looks like the poll cards sent to voters4
  • Pay people to display your adverts (unless they display adverts as part of their normal business)5
Diweddarwyd ddiwethaf: 18 Medi 2025